A press pack is essentially an artists way of presenting themselves to a company, business or individual interested in commissioning or buying work. So like meeting someone for the first time first impressions hold the greatest value. In the context of an artist presspack high quality equals desirability so a poor image and quality will not really exciting people about your work and sometimes even with the quality it takes a while for work to get the recognition it deserves but this is natural regardless. For the press pack, this was the required content
- business card
- postcard
- memory stick with high-quality images
- Artist CV
there were other areas such as web presence and applications to jobs, competitions or applications to further academic study but due to every maker being different in what they want this won’t be entirely necessary for each person.
